When bike companies get smart, only good things come of it. Trek has done it with this campaign for the second year running.
For the second year running Trek are running their Go By Bike Campaign. First run in 2009 to encourage people to take up cycling either for recreation or commuting, the campaign then consisted of special offers available to customers, along with basic information on the key benefits of cycling.
For 2010, Cycling Advocacy is a key part of the campaign, which is being run by Trek in partnership with the London Cycling Campaign (LCC), Cyclists Touring Club (CTC) and Sustrans.
Cannondale used to have a trade in program that was great, bring in an old bike and get $$ of a new one. Not sure what happened but wish they still offered.
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