So you have Nike, who at one time produced good natural running shoes, remember Prefontaine. Over the course of 30 years Nike made shoes that produced the opposite effect, just to get more people "buying" their shoes. Now with all the natural running and forefoot running with their Billions of dollars can come out with a marketing campaign.
This is a joke and quite frankly a slap in the face to companies like, Newton and ZOOTS, that are working on a much, much less marking budget, relying on grass roots. Hey if you can sway the public to buying your shoes good or bad then I guess this accomplishes something.
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