Lance Armstrong is what brought cycling back to America. He leaves and goes away from the sport for 2 years and the response was felt by all, bike companies to cable TV. The guy is amazing he auctions his 7 Tour bikes and raises a whopping $1.2 million to benefit the Lance Armstrong Foundation’s cancer research, awareness, and advocacy programs.
The auction represented the culmination of STAGES, a global art exhibition designed to raise both funds and awareness for cancer research, treatment, and prevention. Over 20 renowned artists devoted their expertise and created unique artwork to be showcased and ultimately auctioned off to benefit Armstrong’s cancer‐fighting foundation, LiveStrong.
As part of STAGES, Trek, the Lance Armstrong Foundation, Nike and some of the most recognized and influential contemporary artists teamed up to create a unique collection of bicycles that "blur the lines separating art, culture, and technology." Armstrong raced the eye‐catching Trek Madone, TTX and Speed Concept bikes throughout his 2009 return to professional cycling.
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