from Slow Twitch
Orbea Bicycles, along with its sister brand Orca Wetsuits, has announced the dissolution of its endorsement agreement with Craig Alexander, effective immediately, and by mutual agreement.
Alexander began with Orca in 2001, and commenced riding Orbea's bikes in 2005. The Orbea brand in particular had become closely attached to Alexander's rise as a premier long distance athlete. Alexander won the Hawaiian Ironman twice on Orbea's timed race machines, along with a 70.3 world title as well.
“We are saddened and very disappointed that Orbea’s and Orca’s association with Craig has come to an end,” said Tony Karklins of Orbea USA. “Craig was always the consummate professional in every way, and was a valued representative for our brands. We will miss him greatly, both as a friend and spokesperson, and wish him all the best in his quest to win an Ironman World Championship this weekend.”
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