Monday, July 12, 2010

Bikes in the Wall Street Journal

Bikes are getting mainstream when great companies put out great product for the masses. The published this:
There are no gears, as most of the city's streets are flat. The big tires absorb the shock of the many bumps. And the bikes—and their parts—are not easy to steal.
Now, business partners Patrick Bernard, Sean Naughton and Michael Salvatore are hoping their rendition of a no-frills city bicycle will catch on worldwide.

The Bowery is one of the oldest thoroughfares in New York City and in turn the country. Before the Dutch it was a Native American footpath. It later became a connection between the city and the farmland to the north. Its first residents were freed slaves. In its long and diverse history it has gone from the most elegant shopping and dining area to a dangerous neighborhood full of brothels and beer gardens; home to some of the toughest gangs of New York. These days the Bowery is going through a revival of sorts but continues to retain, for now, some of the grittiness that makes it a symbolic New York artery with deep roots to its past. 

Founded in Manhattan in 2008, Bowery Lane Bicycles is committed to making affordable bikes in America that meet the actual day to day needs of urban cyclists. We actively support urban cycling advocacy and the goal of reclaiming city streets for safe and sustainable transportation.