EverymanTri.com
“Right now triathlon needs more mainstream media exposure to drive its attractiveness and make people say, “I want to do this.” We can do that through storytelling” Pine said “ You watch “The Amazing Race,” and people are drawn to that. If we could do something like that, we could hook more people into the sport. You look at what “The Ultimate Fighter” on Spike did for UFC — it put us on the map”.