You see this time and time again, RIM with Blackberries, missing the boat, iPhone taking over, Palm lost it grip in the handheld devices. Not to say that these products are bad, they were the best, plain and simple, they just failed to adapt.
RoadID, a great product has kept many safe and informed, they just failed to adapt. That being said the one thing the VITAband is missing is printed information that EMT can quickly read (RoadID) without having to make multiple calls. Still they will capture a market the weekend social biking group, that jumps on their bike all fancy gear just to ride from one Cafe to another. Nothing wrong, but if one does not have to carry anything but a phone, well they just might pull ahead. Great product.
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